8 de January de 2024
We announce our new identity as a management office
We reveal our new corporate identity with the official launch of BASE85 as our management division, within the rebranding process of IMES Entertainment.< /b>
This strategic change reflects our maturity as a company and reinforces our commitment to our mission of supporting and empowering artists on their path to success. We have more than 10 years of experience in the music industry with Carles Martínez and Ángel Navas at the helm as a marketing and digital services agency and later also as a management office, which opened its doors in 2018 with the addition of Nil Moliner, the first artist on the roster. This was just the starting signal to continue promoting Vicco‘s career as an emerging artist (on the roster since 2020), consolidating that of Roi Méndez as a singer and composer (joining to the catalog in 2021) and promoting the trajectory of Pol Granch as a true pop revolution in Spanish, this being its last addition to the company in 2023. The profiles of Manu Guix and Roger Rodés as producers, being BASE85’s first immersion in production management. The complete roster has more than 50 certifications between Gold and Platinum Records, 2 awards for Best New Artist at Los40 Music Awards and more than 2 billion streams.
Now we will continue promoting artists and producers as we have done until now, faithfully betting on digital development as the company’s great strength and on close, quality support boutique with each project, but from our renewed visual image.
This exciting step forward also means a look ahead to future achievements and a broader perspective towards the cultural and entertainment scene,< /b> in a scenario in which management agencies are increasingly diversifying towards new profiles and talents. It is something that has always been present in our DNA, being more than mere spectators of the evolution of the music business: since our beginnings in 2014 through the medium specialized in the professional sector Industria Musical, our co-founders Carles Martínez and Ángel Navas sought to nurture and empower the industry, a vision that soon became an active role, first as a digital marketing agency and a few years later as a management office. In the words of Ángel Navas, co-founder of IMES Entertainment and manager of BASE85, “to do some things we had to become a 360º player, which corresponds to the manager’s role of evaluating , care for, create and protect the artists’ strategy in this very changing context».
The new corporate identity is built through «our mission to help artists to reach the top», declares Carles Martínez, also co-founder and manager. «The objective is to anticipate all the trends that are emerging, to be able to write in the books of popular culture and </i >consolidate ourselves as one of the top 5 management offices in Spain, with a view to setting foot in Latin America and US Latin soon», he pointed out.
«BASE85 is that last step where artists prepare before arriving to the top, the base camp where they prepare to ascend”, continued Ángel Navas, «is the platform to help artists get to where they want to aspire, which is always the highest». This renewed image highlights our value as a home for artists and long-term talent development.
Our sister divisions Pulso Studio, the new marketing and digital services studio, and CREMA, our newly released recording studio, will be launched next December.