Vicco is the new maybeline ambassador

We are excited to announce this collaboration: Vicco is the new ambassador for Maybelline, the leading cosmetics and makeup company. The singer-songwriter will be the face of the brand’s new flagship products: Firework, the mascara that promises spectacular volume (to be launched next June), and Vinyl Ink, the new long-lasting lipsticks that are already setting trends. Vicco is also promoting the new HyperPrecise eyeliners, designed to achieve a perfect, defined line.

This collaboration between Vicco and Maybelline is no coincidence. Their first joint venture took place last November in Madrid, during the BRESH x Maybelline party, where Vicco made a surprise appearance, performing that same night for the attendees. Since then, the connection between the artist and the brand has grown, culminating in this official partnership. With this collaboration, Maybelline reaffirms its commitment to working with inspiring figures who reflect its inclusive and modern vision of beauty. Without a doubt, the combination of Vicco’s energy and Maybelline’s innovation will be a huge success.

The commercial filmed for Vinyl Ink can now be seen in the campaign on social media, in the media, and on VOD platforms, and very soon Firework will also have a digital campaign in addition to OOH formats on the streets of the country’s major cities.

Second major collaboration in less than a year

For Vicco, this is her second major opportunity to represent a brand. At the end of 2023, she was the face of Misako’s winter campaign, featuring some of the brand’s iconic handbags. Vicco has thus demonstrated her versatility and ability to connect with different audiences. Now, with Maybelline, the singer is reinforcing her role as an icon of style and authenticity.